THE DS GROUP’S DIGITAL BOUTIQUE
DS Group has created, inside its Milan headquarter, the innovative digital store for the fashion and luxury industries. The goal is to change the in-store experience, effectively combining the digital and the physical, to deliver the ultimate digital retail experience.
THE BOUTIQUE OF THE FUTURE IS NOW
The project is headed by our creative team and a specialized interior store design firm, bringing together the latest readily available technologies and creating an ecosystem of partners to complete the whole vision of Digital Boutique. We intend to create the perfect synergy between the needs of fashion retail and our ability to shape technology.
TECHNOLGY FACILITATING FASHION RETAIL
The space includes extensive use of interactive technologies: from customer engagement and recognition to touchscreens and mobile devices, from client behavior tracking to wireless payments. Everything integrated by COMBENIA, the platform developed by DS Group.
A PATH THROUGH INNOVATION
The Digital Boutique was created to cover every moment of the customer experience with technological innovation. From the entrance in store to the experience of the brand, from the selection and testing of the products until the purchase and payment, the technology is able to both improve the customer experience and the performance of the staff in-store in its service enriched with value.
RESERVE YOUR VISIT
The Digital Boutique is located in DS Group,
Via Pompeo Mariani 4, 20128 Milano Italy.