Digital Boutique

The excellence of a new in-store Digital Experience

We designed the next digital store for the Luxury and Fashion industries, built inside our headquarters in Milan: this place shows the in-store Digital Experience at its best.

A new concept of Boutique

A team of specialized interior designers and dedicated software developers has created a perfect synergy between Retail and Digital industries.

A new Customer Experience

  • Experience a unique, human-centred Omnichannel experience: our technology can improve the customer experience and give support to the in-store staff, adding further value to the service.Experience a unique, human-centred Omnichannel experience: our technology can improve the customer experience and give support to the in-store staff, adding further value to the service.Sales Assistants can now become “Omnichannel Customer Advisors”, assisting the customer throughout the whole process, across all online and offline touchpoints:
  • Access to the store
  • Brand experience
  • Product’s choice and experience
  • Purchase and payment
Find out more

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The Digital Boutique is located in the DS Group headquarters:
Via Pompeo Mariani 6, 20128 Milano (Italy).