Digital Boutique

A future-proof store

A digital idea lab

Our Milan headquarters is home to the laboratory where we convey the new dynamics of customer experience, digitizing sales activities. The Digital Boutique, dedicated to the Fashion & Luxury sector and the in-store experience, is an immersive environment featuring solutions and services that support retailers in omni-channel customer consultancy

A new concept of Boutique

A team of specialized interior designers and dedicated software developers has created a perfect synergy between Retail and Digital industries.

A new Customer Experience

Live a unique, human-centric unified commerce experience: our technology can improve the customer experience and give support to the in-store staff, adding further value to the service. Sales Assistants can now become “Unified Commerce Customer Advisors”, assisting the customer throughout the whole process, across all online and offline touchpoints:

  • Access to the store
  • Brand experience
  • Product’s choice and experience
  • Purchase and payment

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The Digital Boutique is located in the DS Group headquarters:
Via Pompeo Mariani 6, 20128 Milano (Italy).