Our method

Through the use of Service Design we integrate Design Thinking with Agile methodology, with a special focus on customer experience. Thus, DS Group creates solutions that shape apps, services and tools that are perfectly in line with user needs and business requirements.
In fact, DS Group has an in-house design team who are able to develop output in a scalable manner, thus reducing costs and development times.

Service design. An approach tailored to your business

Analysis and research

Identifying user needs

Collecting insights

Creating empathy through observation and carrying out interviews.

Benchmarking

Competitive analysis and combining research and benchmark results in order to define multiple concepts.

Prototyping

Implementing prototypes in order to actualize the concepts.

Revising

Testing with users and getting feedback.

Consolidating

Drafting the documentation related to the solution and sharing the same with the various stakeholders.

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The tools of DS Group

DS Group utilizes a wide range of tools to provide outputs, through Service Design projects, that are specifically tailored to the needs of client companies.

Service Blueprint

Mapping the entire service delivery process, with a list of the activities as well as the personnel involved in the aforementioned throughout every phase.

UX Heuristic Evaluation

Analysis of the platform as-is to assess compliance with the principles of usability and identify possible improvements.

Wireframe

“Low fidelity” layout to outline page content.

Mockup

Static graphics output that defines the interface to be developed.

Browsable prototypes

Interactive prototypes to simulate the final user experience.

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Combenia

Take the assisted selling experience to another level.

DS Group supports sales activities through a multi-platform and multi-device solution, which can be integrated with company management software.

Omnichannel approach

Revolutionise your customers’ shopping experience, ensuring continuity between physical and digital channels and offering smooth and consistent interactions, in-store, remote or self-service.

Personalised experience

Put the customer at the centre, offering a tailored experience based on preferences, purchase history and behaviour, to make each customer feel “pampered” and at the centre of attention.

Artificial Intelligence

Empower your sales team with intelligent suggestions. AI analyses customer profile and purchase data to propose the Best Next Action, supporting up-selling, cross-selling and loyalty strategies.

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Distance Sales

The new contact and sales channel.

Distance Sales is a new assisted and customized purchasing dynamics, the best of the shopping experience halfway between a physical store and an e-commerce.

Distance Sales Platform - 1to1 Live Shopping

Convenient and efficient interaction

A new digital selling ceremony for your brand that does not replace but rather supplements what takes place in store. A unique and convenient customer experience.

Endless Aisle

Sales assistants can display the entire catalogue, access additional and digital information and create ad-hoc customer looks.

Personalised suggestions

Thanks to Artificial Intelligence, sales assistants can make personalised suggestions to the customer, enhancing the shopping experience and increasing sales opportunities.

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Artificial Intelligence

Agentic AI. The new era of applied AI.

DS Group accompanies companies in the integration of intelligent, autonomous agents capable of generating real value in business processes.

Agentic AI for business

By 2028, 33% of enterprise applications will integrate autonomous agents and 15% of decisions will be entrusted to them.

Operational efficiency

AI agents automate repetitive tasks, optimise processes and free up resources for activities with greater strategic value.

Accessible to all

Modular, no-code solutions make Agentic AI accessible to every business function, accelerating adoption and fuelling innovation.

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Mobile Solutions

All our expertise at the service of your business.

DS Group are leaders in the design and development of software tailored to each mobile business process.

Sales activities

Our Mobile Solutions enable sales agents to always be present in the most pertinent contact times with customers, both physically and remotely.

On-field operations

The solutions allow on-field personnel to carry out operational activities directly on mobile devices.

Customer oriented

The Mobile Solutions include B2C solutions for end consumers, to manage the relationship and interaction between customer and company.

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Data Analytics

Only what is measured can be improved

The offering of DS Group also includes the most advanced Data Analytics tools, to acquire and process company data.

Driving strategy

Through Data Analytics processes, DS Group provides customers with reports and indicators that aid them in better promoting their business.

Business Intelligence and Business Analytics

The combination of these two assets optimizes the information needed to reach business objectives, improving customer satisfaction.

Microsoft Power BI

Our Data Scientists are specialized in the use of Microsoft Power BI to transform large amounts of data into strategic information.

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