A digital idea lab

The Milan headquarters of DS Group is home to the laboratory where we convey the new dynamics of customer experience, digitizing sales activities. The Digital Boutique, dedicated to the Fashion & Luxury sector and the in-store experience, is an immersive environment featuring solutions and services that support retailers in omni-channel customer consultancy.

Digital Boutique. The evolution of customer experience.

The genesis of the store of the future

The Digital Boutique project was curated by interior designers specialized in Shop Design, in collaboration with the creative management team as well as a team of dedicated software developers. We had a clear goal: creating a perfect synergy between the dynamics of retail and digital technologies.

An innovative journey

At Digital Boutique, every aspect is focused on the customer and their journey. From entering the store, to brand experience, product selection and try on all the way to payment: the customer experience designed by DS Group revolutionizes sales standards in the Fashion sector.

Consultancy and support

Digital Boutique technology also supports in-store staff. Each Sales Assistant becomes an omnichannel customer consultant, remaining at their disposal throughout all stages of the experience (online and offline).

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Combenia

Take the assisted selling experience to another level.

DS Group supports sales activities through a multi-platform and multi-device solution, which can be integrated with company management software.

Omnichannel approach

Revolutionise your customers’ shopping experience, ensuring continuity between physical and digital channels and offering smooth and consistent interactions, in-store, remote or self-service.

Personalised experience

Put the customer at the centre, offering a tailored experience based on preferences, purchase history and behaviour, to make each customer feel “pampered” and at the centre of attention.

Artificial Intelligence

Empower your sales team with intelligent suggestions. AI analyses customer profile and purchase data to propose the Best Next Action, supporting up-selling, cross-selling and loyalty strategies.

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Distance Sales

The new contact and sales channel.

Distance Sales is a new assisted and customized purchasing dynamics, the best of the shopping experience halfway between a physical store and an e-commerce.

Distance Sales Platform - 1to1 Live Shopping

Convenient and efficient interaction

A new digital selling ceremony for your brand that does not replace but rather supplements what takes place in store. A unique and convenient customer experience.

Endless Aisle

Sales assistants can display the entire catalogue, access additional and digital information and create ad-hoc customer looks.

Personalised suggestions

Thanks to Artificial Intelligence, sales assistants can make personalised suggestions to the customer, enhancing the shopping experience and increasing sales opportunities.

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Artificial Intelligence

Agentic AI. The new era of applied AI.

DS Group accompanies companies in the integration of intelligent, autonomous agents capable of generating real value in business processes.

Agentic AI for business

By 2028, 33% of enterprise applications will integrate autonomous agents and 15% of decisions will be entrusted to them.

Operational efficiency

AI agents automate repetitive tasks, optimise processes and free up resources for activities with greater strategic value.

Accessible to all

Modular, no-code solutions make Agentic AI accessible to every business function, accelerating adoption and fuelling innovation.

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Mobile Solutions

All our expertise at the service of your business.

DS Group are leaders in the design and development of software tailored to each mobile business process.

Sales activities

Our Mobile Solutions enable sales agents to always be present in the most pertinent contact times with customers, both physically and remotely.

On-field operations

The solutions allow on-field personnel to carry out operational activities directly on mobile devices.

Customer oriented

The Mobile Solutions include B2C solutions for end consumers, to manage the relationship and interaction between customer and company.

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Data Analytics

Only what is measured can be improved

The offering of DS Group also includes the most advanced Data Analytics tools, to acquire and process company data.

Driving strategy

Through Data Analytics processes, DS Group provides customers with reports and indicators that aid them in better promoting their business.

Business Intelligence and Business Analytics

The combination of these two assets optimizes the information needed to reach business objectives, improving customer satisfaction.

Microsoft Power BI

Our Data Scientists are specialized in the use of Microsoft Power BI to transform large amounts of data into strategic information.

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