Our method

Through the use of Service Design we integrate Design Thinking with Agile methodology, with a special focus on customer experience. Thus, DS Group creates solutions that shape apps, services and tools that are perfectly in line with user needs and business requirements.
In fact, DS Group has an in-house design team who are able to develop output in a scalable manner, thus reducing costs and development times.

Service design. An approach tailored to your business

Analysis and research

Identifying user needs

Collecting insights

Creating empathy through observation and carrying out interviews.


Competitive analysis and combining research and benchmark results in order to define multiple concepts.


Implementing prototypes in order to actualize the concepts.


Testing with users and getting feedback.


Drafting the documentation related to the solution and sharing the same with the various stakeholders.

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The tools of DS Group

DS Group utilizes a wide range of tools to provide outputs, through Service Design projects, that are specifically tailored to the needs of client companies.

Service Blueprint

Mapping the entire service delivery process, with a list of the activities as well as the personnel involved in the aforementioned throughout every phase.

UX Heuristic Evaluation

Analysis of the platform as-is to assess compliance with the principles of usability and identify possible improvements.


“Low fidelity” layout to outline page content.


Static graphics output that defines the interface to be developed.

Browsable prototypes

Interactive prototypes to simulate the final user experience.

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Distance Sales

The new contact and sales channel.

Distance Sales is a new assisted and customized purchasing dynamics, the best of the shopping experience halfway between a physical store and an e-commerce.

Distance Sales Platform - 1to1 Live Shopping

Convenient and efficient interaction

A new digital selling ceremony for your brand that does not replace but rather supplements what takes place in-store. A unique and convenient customer experience.

Endless Aisle

Sales assistants can display the entire catalogue, access additional and digital information and create ad hoc looks for the customer.

Payment and delivery

The Distance Sales process ends with online payment and home delivery or pick up at the customer’s store of choice.

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Artificial Intelligence

An indispensable commodity.

A tailor-made solution to cater to customers’ need for efficiency and competitiveness, thanks to the integrated use of Artificial Intelligence.

AI for business

Over 15% of customer relationship services are managed by artificial intelligence-based software.

Increased ROI

Investments in Artificial Intelligence result in increased competitiveness and a significant ROI.

4 solutions

Our four main AI solutions are: speech recognition, chatbots (intelligent virtual assistants), computer vision and predictive analytics.

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Data Analytics

Only what is measured can be improved

The offering of DS Group also includes the most advanced Data Analytics tools, to acquire and process company data.

Driving strategy

Through Data Analytics processes, DS Group provides customers with reports and indicators that aid them in better promoting their business.

Business Intelligence and Business Analytics

The combination of these two assets optimizes the information needed to reach business objectives, improving customer satisfaction.

Microsoft Power BI

Our Data Scientists are specialized in the use of Microsoft Power BI to transform large amounts of data into strategic information.

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Mobile Solutions

All our expertise at the service of your business.

DS Group are leaders in the design and development of software tailored to each mobile business process.

Sales activities

Our Mobile Solutions enable sales agents to always be present in the most pertinent contact times with customers, both physically and remotely.

On-field operations

The solutions allow on-field personnel to carry out operational activities directly on mobile devices.

Customer oriented

The Mobile Solutions include B2C solutions for end consumers, to manage the relationship and interaction between customer and company.

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Sales Agents App

Support for your mobile sales activities.

DS Group supports sales activities through a multi-platform and multi-device solution, which can be integrated with company management software.

All in one management

Optimize the management of sales agents’ order entry and return processes, from a single device.

Up-to-date content

Easily view catalogues, price lists and data that are always kept up-to-date on product availability.

Sales monitoring

Monitor sales and performance in real time.

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